Tag: digital marketing
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Rethinking your SaaS pricing strategy through A/B testing
As SaaS companies navigate the intricacies of pricing strategies, they often face the challenge of determining how much customers are willing to pay. Many businesses resort to common practices: mimicking competitor prices, opting for random numbers, or aligning with popular fee structures. Yet, such approaches can lead to missed opportunities for growth. The key to…
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Email marketing made simple: what Dripiq can do for your business
In today’s fast-moving digital economy, email marketing continues to stand as a cornerstone for businesses aiming to connect, convert, and retain customers. Yet, many marketers grapple with the daunting task of crafting engaging, persuasive emails that not only speak to audiences but also drive tangible results. Amid rising expectations and an overwhelming influx of tools…